Press Release February 2024: The real estate company Japandi® launches a new E-commerce and Digital Platform.
CEO & Founder Ida Backlund, COO Sara Bergmark & Evelina Boström Senior E-commerce Manager och Brand Developer Japandi®
Real estate company Japandi®, led by founder and entrepreneur Ida Backlund, previously known for founding the hair extension empire Rapunzel, recently launched Japandi's new digital platforms, including a new website and e-commerce section. With offices in both Sweden and Spain, Japandi's e-commerce initiative is a component of the strategy for the expanding conglomerate, Japandi Group.
Founded in 2020, Japandi Homes specializes in acquiring and developing properties, primarily in Marbella. The company is now unveiling its new website, Japandi Home, along with an e-commerce platform under the name Japandi Collection.
CEO & Founder Ida Backlund Japandi®
Ida Backlund comments: "The core idea behind our e-commerce venture, Japandi Collection, is to provide access to all lifestyle products related to our various businesses and property projects. It's an exciting venture aligned with our set business goals."
COO Sara Bergmark & Evelina Boström Senior E-commerce Manager och Brand Developer
Behind the e-commerce initiative are COO Sara Bergmark and Evelina Boström, who takes on the role of Senior E-commerce Manager and Brand Developer for Japandi.
Sara Bergmark adds: "Evelina brings a wealth of experience in e-commerce, media, and retail over the past 20 years, and we are delighted to witness the growth of our new digital platforms and product range, positioning us for future expansion."
Evelina Boström says, "It's an exciting mission together with Sara to create and develop Japandi's new e-commerce, digital platforms, and product range, which align perfectly with current strategies and business goals. The major announcement accompanying the new e-commerce launch includes furniture, decor, and spa items, both from our in-house brand, Japandi Collection, and from carefully selected retailers. Many new products are being introduced throughout the year. All products follow the Japandi style, where Scandinavian functionality meets Japanese minimalism. We will also be offering interior design services tailored to our customers' demands."
Fore more information please contact
Press contact
Evelina Boström
evelina@japandihome.com